Here are 20 Ways You Can Improve Conversion Rates Today to get you started. No matter what industry you are in, there are always ways to improve your brand’s conversion rates. Setting conversion rate KPIs and optimizing your shopping experience and marketing to reach these goals is just as important as optimizing and managing your online marketing strategy. Now that we’ve looked at the average conversion rates you should be aiming for, here’s a complete breakdown comparison of each conversion rate benchmark. Here’s a baby tech product (from mamaRoo ) we highlight in our Best-Selling Products to Sell Online in 2021 post that shows the trend and innovation potential around this niche. With an average conversion rate of 1.7, this niche is a little lower than other industries, but that doesn’t mean it doesn’t have huge potential. When you compare with other leading niche averages, such as women’s fashion which is only 1.28, its conversion opportunities are competitive. This growth is expected to continue at 3% per annum through to 2030. However, this online niche has grown extensively over the last couple of years. The current average conversion rate for car parts and accessories is 1.55.Ĭar parts may not seem like a ‘sexy’ niche.
You can jump ahead to your specific niche by clicking the links below:Ĭonversion Rate Benchmark for Car Part & Accessory Stores Ready to find out the average conversion rates for your niche? In this post, we give you benchmark conversion rates for leading eCommerce niches and provide a comparison chart of all niches. So, What’s a Good Conversion Rate for Your Online Store?
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You can do this in minutes using this free eCommerce Benchmark tool.
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Pro Tip: Before you compare industry conversion rates to your own brands, make sure you measure up to your closest competitors by the above factors. This can be influenced by several factors, including market competition and saturation, the types of target shoppers your products appeal to, and USP positioning within your niche, just to name a few.Īlthough these benchmarks give you an idea of what your store should be generating, there is a chance that fluctuations will occur depending on several factors, including: It’s normal for niche conversion rate benchmarks to fluctuate year-on-year. Important Note About 2022 Conversion Rate Benchmarks
By accumulating data from a wide variety of niches, we have collected the benchmark eCommerce conversion rates you should be aiming for in 2022. So how do you determine what your eCommerce conversion rate benchmark should be? This means that some brands should have higher or lower conversion rate goals than others, depending on the niches they are positioned in. Want to know what eCommerce conversion rate your store should be aiming beyond, or how it compares to your biggest competitors?Ĭonversion rate benchmarks can be tricky as they differ depending on the industry or niche you’re selling in.
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